Create a Buying Atmosphere at Your Dealership
It’s no secret that buying a vehicle can take a long time and that most consumers prefer dealerships that offer a quicker, stress-free experience. In fact, according to Autotrader, 54% of consumers would buy from a dealership that offers this type of experience, even if it didn’t have the lowest price.
Keep reading to learn four things that you can do at your dealership to make the atmosphere more inviting and keep your customers coming back.
1. Offer A Family-Friendly Room
By offering a family-friendly room that keeps the kids entertained helps the parents by giving them time to focus on purchasing a vehicle. Many dealerships have had success with this strategy. A few ideas include installing video games, movies, an aquarium, and toys. Another great idea is to make it all auto-related! If you can win the kids over it will help you to win the parents over as well.
2. Establish A Positive Atmosphere
It is important to make a great first impression. Your employees should always greet your customers with a happy and welcoming attitude. We recommend that every dealership has a process established to welcome customers to the showroom and service areas. Establish someone who will greet them, escort them to the waiting room, and offer them refreshments. Also, the team culture can affect the overall vibe at your dealership. If your employees are generally happy and outgoing your customers will feel that vibe too. Establishing this positive atmosphere will help the customer feel more open and comfortable in your dealership.
3. Create a Comfortable Waiting Area
You want your customers to have the best experience from the time they walk into the dealership to the time they leave. Establishing a comfortable ‘home-like’ atmosphere is very important. Make sure that the furniture in your waiting area is clean, comfortable, and modern. Offer free Wi-fi, charging stations, TV, video games, and complimentary snacks and drinks. Think creatively about what you can do in your waiting area to set you apart from other dealerships.
4. Leverage the Benefits of Dealership Software
Now, let’s talk about how a powerful dealership software can help your customer’s experience. For example, Autosoft’s DMS has many features that help the dealer and customer have a smooth and quick transaction. For one, Autosoft’s mobile tools help speed up the process by quickly pulling real-time data and cutting down on the wait time. With Autosoft you can also cross-reference your customer’s email to find their social media sites and capture rapport-building details. This will help you to serve each customer individually and will certainly impress them. If you’re not utilizing software like Autosoft for your dealership you could be missing out on providing a more efficient buying experience.
Implementing the steps above can create a buying atmosphere at your dealership which can lead to more satisfied customers, great online reviews, an increase in sales, and more repeat business.
Learn more optimizing your customer’s experience, read these free blogs, Improve Your Sales and F&I Process With Mobile and How to Give Millennials the Best Dealership Experience.