Car Buyer Personas Autosoft Whitepaper

What are buyer personas and why are they important for your dealership?

Buyer personas are general profiles of your customers, or “types,” that outline their common behaviors, expectations, and concerns to help you understand how to handle their needs and win their business.

Once you can identify your buyers’ personas, you’ll be able to address their concerns quicker and anticipate their shopping behaviors. With this information, you’ll be able to develop trusting relationships, speed up transactions, and create quicker profit opportunities.

Inside this free whitepaper, you’ll discover:

  • The 5 common types of buyer personas
  • How to quickly identify each type at your dealership
  • How to craft your selling techniques for your buyer personas
  • How to develop trust to create more profit opportunities

Fill out the contact form to download this whitepaper now.


Autosoft, Our innovative Dealer Management System (DMS) technology empowers automotive dealers to operate from anywhere and access all the data they need – all in one place. Unifying sales, service, parts, accounting, inventory management and more, Autosoft provides dealerships with the data and workflows they need to make informed decisions, maximize ROI and gain customer loyalty. Autosoft serves over 2,000 dealerships and maintains 35+ OEM certifications.

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