A good Dealer Management System (DMS) provides ease of use, but a great DMS provider also offers quick and effective customer support. Since 2021 Shawano Auto Sales has relied on Autosoft to support their business across the whole spectrum of operations. A trusted, family-owned dealership since 1957, Shawano specializes in Chrysler, Jeep, Dodge, and Ram vehicles. They support customers throughout Northeast Wisconsin with a no-nonsense approach to customer satisfaction.

Jenny Roloff, Shawano’s Office Manager, explains what sets them apart from other dealers. “We offer a more personal experience here than any place around. It’s not the cliché of going to buy a car. People like to come here because they’re able to sit down, talk openly, and buy a vehicle with ease. We don’t try to upsell the customer. With us, it’s black and white.”

Jenny Roloff has always been pleased with Autosoft’s superior customer service throughout her time with the company. “I’ve enjoyed working with the Autosoft system, but what I find most appealing about Autosoft is being able to pick up the phone and call for help when needed. I usually get right through, and the wait time never exceeds a couple of minutes, if that. Ninety-nine percent of the time, Autosoft’s customer support is able to resolve my issue while I’m on the phone with them. I’ve rarely hung up the phone and not had my question answered.”

In many small, family-owned dealerships, just a few people wear a variety of hats, making the need for strong customer support even more essential to ensuring smooth operations. In addition, the time required to train and equip new hires can create headaches for even the most experienced department leaders.

“Before working at Shawano Auto Sales, I had never been in accounting before,” Jenny told us. “I do the accounting. I do the payroll. I manage the office. I get to dabble in a little bit of everything. Occasionally, I do find myself in a situation where I don’t know how to proceed. When I call Autosoft, they’re always available to help me. In addition, we just hired someone else in the business office. Because Autosoft is easy to use and quick to learn, I was able to train her myself in several areas. She and I are doing well getting things done and figuring out any areas we’re not great in thanks to the help of Autosoft’s amazing support team.”

“For what you get, Autosoft is very inexpensive and gives us all the functionality we need to run our small dealership. It allows us all to be proficient and get the job done. Since I have my hands in so many areas of the dealership, I find myself reaching out to Autosoft when working in areas of the DMS I am not familiar with. They’re always there, and they always have been.”