Can Your Dealership Explain the “Connected Car”?

In the ever-evolving landscape of the automotive industry, the rise of connected cars is a phenomenon that cannot be ignored. Connected cars are becoming increasingly popular, and dealerships need to be ready to adapt to this new technology. 

Autosoft, a leader in providing innovative dealership solutions, is at the forefront of this transformation.

Connected cars are equipped with internet connectivity and sensors that allow them to communicate with other devices and infrastructure. This technology has several potential benefits, including improved safety, increased efficiency, and enhanced personalization.

In this blog post, we will delve deeper into the significance of connected cars, why dealerships need to grasp this technology, and how Autosoft’s services empower them to do so effectively.

The Importance of Connected Cars 

For dealerships, connected cars represent a new opportunity to connect with customers and provide them with better services. For example, dealerships can use connected car data to track vehicle maintenance needs, offer personalized recommendations, and provide real-time assistance.

Autosoft offers a range of solutions that help dealerships to embrace connected car technology. For example, Autosoft’s Connected Car Platform provides a single platform to manage all of a dealership’s connected car data. This data can then be used to improve customer service, sales, and marketing.

It also offers other solutions, such as its Connected Car Sales App, which helps salespeople close more deals, and its Connected Car Service App, which allows service departments to operate more efficiently.

All in all, connected cars are the future, and dealerships must be ready to embrace this technology. Autosoft’s solutions can help dealerships to do just that.

What are the Key Benefits of Connected Cars  

This technology has several potential benefits, including:

• Elevated Safety: Connected vehicles have the capability to communicate with each other and with the infrastructure along the roadside, providing timely warnings to drivers about potential hazards and aiding them in evading collisions.

• Efficiency Boost: Through connected automobiles, drivers can access features that enable them to pinpoint optimal routes, bypass traffic congestion, and economize fuel consumption.

• Augmented Personalization: Connected cars have the capacity to acquire insights into a driver’s preferences and routines, allowing for a more finely tailored and personalized driving experience.

Dealerships must stay up-to-date with the latest technology as vehicles become more sophisticated and connected. 

The Rise of the Connected Car

Connected cars are no longer futuristic; they are fast becoming the standard in today’s automotive market. They offer a variety of innovations that improve safety, convenience, and entertainment for drivers and passengers. 

For example, connected cars can:

• Communicate with other vehicles and infrastructure to warn drivers of hazards and help them avoid accidents.
• Provide real-time traffic updates and route guidance.
• Allow occupants to control the in-car infotainment system and climate control remotely.
• Receive over-the-air software updates and security patches.

Connected cars are still in their stages of development, but they can potentially 

revolutionize the automotive industry.

Why Do Dealerships Need to Understand Connected Cars?

Being well-versed in connected car technology is no longer an option for dealerships—it’s a necessity. Autosoft recognizes that knowledge is key in the age of connected cars. 

Well-trained dealership staff can help customers navigate the complex features of connected cars, leading to increased customer satisfaction and trust. 

This information is essential for boosting sales and ensuring a seamless customer experience.

Key Features of Connected Cars

Autosoft’s commitment to empowering dealerships extends to ensuring they comprehend the critical features of connected cars. 

Seamless smartphone integration with in-car connectivity gives drivers and passengers access to various information and entertainment options. This includes features such as navigation, music streaming, and hands-free calling.

Remote diagnostics make preventive maintenance possible, reducing downtime and keeping vehicles running at their best. 

For example, a dealership can use remote diagnostics to monitor a customer’s vehicle for potential problems and schedule a service appointment before the situation becomes more serious.

Over-the-air updates keep cars up-to-date with the latest software, improving performance and adding new features over time.

So, the question is, can your dealership employees explain the “connected car” to potential vehicle buyers? Do they have the knowledge and insights to make IoT a deal closer? If the answer is no, you might want to train your staff in the following three areas.

How the Connected Car Enhances Safety

Safety is paramount in the automotive industry, and connected cars excel. Autosoft’s technology is helping to make connected cars safer. 

Cars equipped with this technology can access cutting-edge safety features such as accident detection, real-time traffic updates, and emergency response systems. 

These features can educate and protect drivers and passengers and significantly improve road safety.

How the Connected Car Simplifies Life

Connected cars aren’t just about transportation; they make life easier. Autosoft’s solutions allow drivers to easily navigate, make hands-free phone calls, and even operate some vehicle functions remotely. This can make driving tasks less distracting and more efficient.

For example, Autosoft’s navigation offers real-time traffic updates and optimal routes. Their hands-free calling keeps drivers focused, and remote vehicle access adds convenience with lock, start, and climate control features.

In addition to these convenience features, their solutions can help drivers find the closest restaurant or charging station. This can make it easier for drivers to find what they need when they need it without having to waste time searching.

How the Connected Car Keeps Drivers Informed

In an era where information is critical, connected cars keep drivers in the loop. These services help drivers to stay informed about their vehicles’ maintenance schedules, recall alerts, and fuel efficiency tips. 

For example, Autosoft’s maintenance scheduler can remind drivers when it is time for their following oil change or tire rotation. 

This information can help to keep drivers safe on the road. And Autosoft’s fuel efficiency tips can help drivers save gas money.

Training and Education for Dealership Staff

Autosoft understands that continuous education is essential in addition to offering cutting-edge technologies. The company provides extensive training programs and various tools to ensure that dealership staff members stay up-to-date on the latest connected car technology. By increasing the knowledge of their staff, dealerships can provide a better customer experience.

The Role of Autosoft in Supporting Dealerships

As a leader in dealership management solutions, Autosoft supports dealerships in understanding and promoting connected car features. 

Autosoft provides dealerships with the tools and resources they need to thrive in the age of connected cars. The company’s suite of services is tailored to the dynamic landscape of the automotive industry and includes seamless integration with existing systems and dedicated customer support. 

They are committed to helping dealerships succeed in the connected car era.

The Challenges and Solutions

While the benefits of connected cars are undeniable, dealerships may encounter challenges in explaining this technology to customers. 

Not all vehicle buyers are enamored with the concept of a connected car. Most fear hacking and have privacy concerns. So, just be sure you can address these concerns as well.

Autosoft understands dealerships’ concerns about connected cars and offers tailored solutions to overcome them. Through personalized training and access to a wealth of educational materials, Autosoft helps dealerships effectively communicate the advantages of connected cars to their customers.

Wrapping Up: Moving Ahead 

In the rapidly evolving automotive industry, being knowledgeable about connected car technology is no longer a choice—it’s a strategic imperative. 

Autosoft is at the forefront of the connected car revolution, providing dealerships with the tools, knowledge, and support they need to succeed. By prioritizing education and training, dealerships can stay competitive and deliver an exceptional connected car experience for their customers. 

Embrace the future with Autosoft and drive your dealership toward success in the connected car era.

1 “A Simple Explanation of ‘The Internet of Things’”
https://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#1fdbdcb41d09

2 “The ‘Only’ Coke Machine on the Internet.” Carnegie Mellon University. November 2014.

Author

Debby Palmiter

About Debby Palmiter