We all know that automotive sales tend to slump in December and stay chilly through the winter. So, how do you beat the winter slowdown and keep revenue up? Here are 10 tips to help you out. 1. [...]
First, what do we mean by “common auto buyers” and why are they important for your dealership? We’re talking about buyer personas. Buyer personas are general profiles of your customers, or [...]
Recently, PERQ, a company that helps dealerships optimize consumer engagement on their websites, released a report that featured online vehicle shopping insights from hundreds of dealerships, [...]
Tornadoes and hurricanes, floods and fires. Disasters happen. And every dealership should be prepared, and have a plan and systems that allow it to continue operating in the wake of a disaster. [...]
State and local governments face economic challenges that require them to seek new revenue streams. As a result, state and local governments are more aggressive than ever in conducting field [...]
Do you want more leads from your website? If you answered no, you can stop reading now. If you answered YES, then please read on! There isn’t a dealership website today (at least that I have [...]
This week, we saw a jump in the number of dealerships reaching out to Autosoft. Apparently, one of the “Big Two” providers sent a letter to every customer on a month-to-month arrangement or whose [...]
Over 40% of car buyers are special finance buyers; what are the best vehicles for them? If you’re looking to add inventory or going to the auction, what vehicles should you be targeting? [...]
Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. [...]
