Culture

For any dealership, managing inventory properly is one of the most important tasks. You need to acquire the right vehicles to attract people to your lot and showroom. You need to understand the [...]

A popular quote here at ProMax is one that comes from Vince Lombardi: “Perfection is not attainable, but if we chase perfection, we can catch excellence.” This is a great challenge to me: to [...]

Over 40% of car buyers are special finance buyers; what are the best vehicles for them?  If you’re looking to add inventory or going to the auction, what vehicles should you be targeting? [...]

Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. [...]

Your dealer website is the virtual front door to your showroom—open all day every day. If you want your customers to buy, not just browse, pay special attention to how you lay out your website. [...]

As technology becomes more widely accessible and easier to use, consumers are becoming more comfortable with the concept of “The Internet of Things1” (IoT). This concept refers to how everyday [...]

Think of all of the things you do every day to drive profits for your dealership.  You come to work to sell cars, service cars, sell financing and F&I products, and make as much as possible [...]