What is the most puzzling, inconsistent, and frustrating process at a dealership? Many say it’s the function of the Business Development Center (BDC), a.k.a. the Internet department, call center, or telemarketing group. Their purpose is to develop sales and service business, but is setting up a BDC a prudent investment or a misuse of time and resources?
Inside this free whitepaper, you’ll discover:
- The pros and cons of setting up a BDC
- How some dealers have used the BDC model to great success
- How to measure the effectiveness of your own BDC
Fill out the contact form to download your whitepaper now.