ProMax—the complete front end solution for your dealership

ProMax has been leading the industry in automotive software for 20 years and offers the only complete solution for your dealership. From our award-winning desking and CRM modules, to industry-first compliance solutions and pre-screen products, to lead generation, inventory, ILM, dealer websites, direct mail, credit reports, and more, ProMax has all the tools you need to succeed.

ProMax introduced the industry’s first special finance system in 1995 and pioneered the field again in 2003 with the first fully web-based system. In 2008, ProMax was the first to offer a fully integrated compliance package, and, in 2009, they debuted the industry’s only pre-screen tool. ProMax Unlimited and ProCredit Express remain one of the only resellers of all three credit bureaus in the U.S. auto industry.

ProMax is the ultimate front end sales and management system that automatically matches the right vehicle with the right lender to maximize the profit opportunity of every potential customer.

Our comprehensive collection of web-based CRM & ILM tools ensure you make the most of all your advertising, leads, prospect and customer databases for maximum ROI and showroom traffic.

Inventory Management
The ProMax Inventory module was designed for auto dealers to manage their inventory and related expenses professionally and accurately.

Credit Reports
As a reseller of all three major bureaus for 20 years and due to our high volume and efficiencies of operation, ProMax can help you reduce your credit report and compliance costs.

ProMax websites are custom designed and integrated completely with your ProMax Online system. Inventory is automatically updated and leads are sent directly back into ProMax for effective lead management.

Call Tracking
A live call tracking system that will allow you to track, with precision, the effectiveness of each advertising source your dealership uses.

Management Reports
ProMax offers a variety of useful standard reports, as well as the ability to create custom reports easily. ProMax’s reports allow you to inspect what you expect efficiently and effectively.

Lead Generation
All our effective lead generation products integrate seamlessly with the ProMax CRM and ILM tools and features.

To learn more about ProMax, visit or call 800-322-9034.

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