October, 2018

We all know that automotive sales tend to slump in December and stay chilly through the winter. So, how do you beat the winter slowdown and keep revenue up? Here are 10 tips to help you out. 1. [...]

First, what do we mean by “common auto buyers” and why are they important for your dealership? We’re talking about buyer personas. Buyer personas are general profiles of your customers, or [...]